# How Petcube became profitable with Fuelfinance

##### Industry  
Consumer Goods

##### Employees  
50+

##### Financial tech stack  
Quickbooks, Gusto, Carta, Brex, Mercury, Stripe

#### About Petcube  
Petcube produces the world’s famous smart devices for dogs and cats, that allow pet parents to interact with their pets through smartphones. The company is a 4x winner of the Reddot Product Design Awards and was featured in the Ellen Degeneres Show.  
> “With Fuelfinance we received a 5x better solution that was 10x cheaper, than our in-house financial department.”

**Yaroslav Azhnyuk**  
Co-Founder at Petcube

### Game-changing functionality

##### Budgeting & Forecasting  
[Learn more](/content/product/financial-planning/index.html)

##### Forecasting deviation  
5%

#### Challenges  
Before working with Fuel, Petcube constantly had a headache with their finances. For example, they had troubles wrapping up all the monthly financial activities.

The forecasting of their financial results wasn’t on point as well. Once in a while, they would find themselves in a crisis, realizing that they messed up with their previous predictions. Thus, the team couldn’t really trust those forecasts and plan ahead properly.

Another challenge was a lack of a solid financial system in place. There were no defined financial processes, but there were problems with automatic data consolidation and access to real-time analytics.

#### Solutions  
Automated data pipelines into a real-time dashboard, a full reporting stack, forecast automation, unit economics, and a dedicated manager turned finance into one reliable engine.

> “Fuelfinance made a major contribution to our profitability and gave a peace of mind about our business’ future”

**Yaroslav Azhnyuk**  
Co-Founder at Petcube

#### Results  
Losses flipped to profit, a Plan/Actual culture took hold, and leadership now plans with confidence, not anxiety.

### From losses to profitability  
One of the most impressive results that Petcube got from working with Fuelfinance is going from making losses to making profits. Thanks to the solid financial system, the executive team was able to quickly spot problems and fix them. This also made the decision-making process better, based on reliable data and real-time metrics.

### Improved company culture  
The whole Petcube team’s culture also changed, as they completely embraced a Plan/Actual approach. Now, every employee understands how their decisions affect the company’s financial results. It also became easier to see if something went wrong with their current performance.

### Peace of Mind  
The Petcube executive team finally got peace of mind about their business’ future. They are now 100% confident in planning and predicting their financial results and can devote their time to strategic decisions.