Oceans: From "Chief Everything Officer" to Data-Driven
Oceans: From "Chief Everything Officer" to Data-Driven
Industry
Recruiting agency
Employees
400+
Financial tech stack
Google Sheets, Quickbooks, Stripe, HubSpot
From “Chief Everything Officer” to data-driven leadership: Oceans’ journey with Fuel - YouTube
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About Oceans
Oceans is on a mission to help fast-growing companies like Beehiiv, Morning Brew and others hire top-tier overseas talent. Their focus is simple: enable clients to grow more profitably by connecting them with the best people at a fraction of the cost they would pay in the US market. The company had everything going for it — high growth, a strong team, and a healthy business model. But there was one thing missing: a streamlined financial system that could keep up with their success.
That’s when they turned to Fuelfinance.
“I have already recommended Fuel to many companies. The time we started using Fuel at Oceans was the best time. We are the perfect customer for Fuel — one that’s gone from an idea to a proven startup, transitioning from the “CEO does everything” phase to hiring a larger team.”
Ian Myers
Founder and CEO at Oceans
Game-changing functionality
Dashboards
Saving annually on FP&A service
$20K
Challenges
Imagine this: Oceans is growing rapidly, scaling its operations, and everything looks great on the surface. But behind the scenes, Ian, the CEO, is juggling financial data across a bunch of platforms — Google Sheets, QuickBooks, Stripe, HubSpot — and dealing with countless manual processes to keep track of everything.
As the business scaled, Ian knew something had to change. There was a lack of clear reports, inconsistent data, and a team constantly asking him for information. “Everyone was coming to me asking for numbers. It was draining my time and energy.”
It was tough to track key metrics like customer churn, profit margins, and do forecasting. Ian realized Oceans needed a way to level up their operations, set clear goals, and move from “CEO does everything” to a more efficient, data-driven company.
Solutions
One live dashboard, unified data, and forecasting/churn/AR analytics. Oceans’ finance now runs as a single system.
“Waking up at 2 a.m. to fill in spreadsheets? I don’t have to do that anymore.”
Ian Myers
Founder and CEO at Oceans
Results
The overhaul delivered major time savings, sharper real-time decisions, and clear control over profitability and performance versus peers.
Time savings
The biggest win for Oceans was time. “The biggest ROI has really been time — my time, my team’s time,” Ian says. With automation in place, they saved hundreds of hours every month, freeing up valuable time for more strategic work.
Improved decision-making
With all their data in one place, Oceans could track key metrics like churn, CAC, and profit margins in real-time. “The dashboard you guys do is the most valuable thing for me,” Ian shares. This real-time insight allowed the team to make informed, data-driven decisions without delays.
Better financial insights
With churn analysis and profit margin tracking, Oceans now understood their financial performance at a much deeper level. They were able to optimize their business model, increasing efficiency and profitability.
Clarity & control
With benchmarking tools in place, Oceans could see how they stacked up against industry peers. This gave them a clear picture of their financial health, enabling them to stay competitive and focused on growth.